My deep seated #OmniEnvy began in early 2012 when Columbia Sportswear launched the first #OmniTen campaign. Ten Social Media influencers in the outdoor community were selected to participate in a 6 month experiment with Columbia. Some of them I already followed on Social Media channels, the others I quickly followed so I could watch this new #OmniTen thing unfold. So began my #OmniObsession and the exercise of following, friending, stalking and generally creeping out the original #OmniTen…and so began the #OmniOutlaws.
I was not alone, the #OmniOutlaws grew into a small group of less-than-influential individuals on Twitter. The one thing that brought us together was a fondness for Columbia Gear and an acute case of #OmniEnvy. Columbia makes some great gear and it was fun to watch and interact with Columbia and their #OmniTen as they featured new gear and posted about their adventures. I have had the opportunity to meet and create friendships with most of the original #OmniTen and they are a great group of people.
Then the Winter #OmniTen were chosen. Once Columbia proved that they would be choosing a new set of ten for each season, envy turned to hope. It now looked like there may be a chance in the distant future for an #OmniOutlaw to turn #OmniTen.
Well it happened! Columbia has made my year by inviting me to the 2013 Spring season of #OmniTen! I’m still stalking the #OmniTen, it’s just not as creepy because I’m one of them. It is now time to lower the #OmniOutlaw flag and point my ship toward a new adventure proudly flying the #OmniTen colors.
There’s still a few people that haven’t checked in yet, but if you’d like to join me in following the adventures of the new 2013 #OmniTen I’ve provided links to their Twitter profiles below. This is an awesome opportunity and I intend to make the most of it. Columbia has promised it will be amazing!
Columbia #OmniTen Spring 2013
more to follow!